THE RULES OF THE MACHINE.

THE SHORT VERSION

Plain English, because a contract nobody reads protects nobody. Here's what I build, what you pay, what keeps running month to month, what you own, and what's on you.

WHO THIS IS FOR

INSERT COIN is a business-to-business service. I build promotional tools for brands and retailers. Nothing on this site is sold to consumers, and no age-restricted product is sold here at all. The demo game is a demonstration — its age gate, prizes and codes illustrate a mechanic, they aren't a real offer, and nothing it hands you is redeemable anywhere.

By hiring me you're confirming you're doing it on behalf of a business, and that you're old enough to sign a contract where you live.

QUOTES AND PAYMENT

• A quote covers the scope written in it. Change the scope and the quote changes — I'll tell you before, not after.
• Published build prices are ARCADE $2,500 and FLAGSHIP $5,000. HIGH ROLLER is scoped by conversation and quoted per build. If a launch rate applies to you, it's written into your quote — and your quote is the number that binds, not this page.
• 50% up front to book. That's what reserves your build slot and puts you on the calendar.
• Balance at go-live, when the build is finished and handed over.
• The deposit books the slot, so it's non-refundable once I've started. Change your mind before I start and it comes back to you in full. Go quiet for 30 days after your slot opens and the slot goes to the next build — the deposit covers the time I held it for you.
• Anything not written in the quote isn't included in the quote.

CABINET SERVICE

Every build includes 30 days of Cabinet Service. After that it runs month to month at the rate written in your quote — $500/mo on ARCADE, $1,000–$1,500/mo on FLAGSHIP, $2,500–$5,000/mo on HIGH ROLLER. There's no annual term and nothing to buy out.

• What it covers. Hosting your game, small edits, a fresh promo drop, and a plain-numbers readout of what your machine caught.
• Billed monthly, in advance. Either of us can cancel with 30 days' notice, no reason required. You pay through the notice period and nothing after it.
• What happens when it stops. Cancel and the hosted link comes down 14 days later. Your license to run the build doesn't expire with it — ask and I'll hand you the built files so you can host them yourself.
• Area exclusivity, if you bought it. For +$250–$500/mo I won't build for another business in your category inside an agreed radius — the radius and the category are written into your quote. It rides on Cabinet Service: stop paying it and the lock comes off at the end of that month, and I'll tell you before I take a build in your area.
• New features, new mechanics or a second game aren't Cabinet Service. Those get their own quote.

THE 7-DAY CLOCK

Seven days is real, but it starts when I can actually start. The clock begins the day your assets land — all of them:

• Your logo, as a clean file
• Your brand colors
• Product art
• Your reward terms — what people win and the rules attached to it
• The destination URL you want players sent to
• Pixel access, if you want tracking

Miss one and the clock waits until it shows up. If you go quiet, it keeps waiting — I'm not going to invent your prize rules for you. It doesn't wait forever, though: the 30-day rule under Quotes and Payment still applies. Your review time counts inside the week too, so how fast you reply is the difference between seven days and not.

WHAT YOU OWN, WHAT YOU LICENSE

• Your brand is yours. Logo, artwork, product photos, copy you send me — you owned it before I touched it and you own it after.
• Your data is yours. Every email, entry and lead the game captures belongs to you. It goes to your list, your account, your pixel.
• The game is licensed to you. You get the right to run your build for your brand, for as long as you want — on my hosting while Cabinet Service is active, or on your own hosting after. What stays mine is the underlying engine, code and mechanics that make it work: I reuse those to build for other people, which is exactly why the price is what it is and the timeline is a week.
• You have the rights to what you send me. Logos, photos, fonts, music, product shots — you're telling me you're allowed to use them. If you aren't, that's on you.
• Portfolio. Unless you tell me otherwise, I may show the finished game in my portfolio. Say it's off-limits and it stays off-limits.

COMPLIANCE IS YOURS

This one isn't going in small print.

You are responsible for whether your promotion is legal where you run it. Prize and contest rules, sweepstakes law, no-purchase-necessary requirements, discount and inducement restrictions, age gating, the conditions on your license, platform policies — all of that sits with you.

I'll build the mechanic you ask for, and if something looks obviously risky I'll say so, because I'd rather speak up than not. That's an opinion from someone who operates a licensed store under strict rules — it is not legal advice and it is not a compliance review. Before you launch, clear the promotion with your own lawyer and, where you're licensed, your own regulator. If a regulator or a platform takes issue with your promotion, that's yours to answer.

Some categories need a gate cleared before a platform will run them at all — CBD certification, alcohol restrictions, gambling prior authorization. If yours is one of them, I'll tell you which gate I think applies and get the page and the assets into the shape that process asks for. You file it, in your name. I don't obtain it, secure it or speed it up, and I get no say in the answer.

NO GUARANTEE ON RESULTS

I can promise the work: a finished game built to the scope we agreed, tested on real phones over mobile data — the under-two-second load I advertise is the standard I test against — delivered and handed over to you.

I can't promise what it earns you. No conversion rate, no lead count, no revenue, no return on ad spend. And on the platforms: I ship a destination built for review, but nobody can guarantee an ad gets approved, including me. That call belongs to the platform — their reviewers, their policies, and those change. Anyone promising you approval, or quoting you numbers up front, is guessing. What a promotion does depends on your offer, your prize, your traffic and your audience — and most of that sits on your side of the table.

Straight answer: the build is the thing I control, so the build is the thing I'll stand behind.

GOVERNING LAW

INSERT COIN operates from Ontario, Canada. These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there, and Ontario's courts are where a dispute gets settled. That holds even though most clients are in the US — Ontario is where I am, so it's the law I can actually answer to.

CHANGES TO THESE TERMS

I may update this page. The version that applies to your build is the one in force when you booked it — a change here doesn't rewrite a project already underway.

ASK BEFORE YOU BOOK

Anything here unclear, ask me first — hello@DOMAIN_PLACEHOLDER. I'd rather answer a question now than argue about a sentence later.