WHAT I DO WITH YOUR DATA.

THE SHORT VERSION

I collect the few things I need to answer you and build your game. It lives in one account I control. I don't sell it. Ask me to delete it and it's gone.

WHAT I COLLECT

Two forms and the demo's email gate take information on this site, and none of them asks for more than it needs. Here is every field, by name — plus the two things that can arrive without you typing them.

• The build request form (it's called build-requests). Every question on it: your name, your brand or store, your category, your state, your website address, where you are with paid traffic right now (the field is called ad_situation), whether you already have an email or SMS list — yes, no, or sort of — your Instagram handle (optional), and your email. Two fields you never see also ride along: a hidden spam-trap that bots fill in and humans don't (bot-field), and the form's own name so the host knows which form it came from (form-name).
• Campaign tags on the link that brought you here. If your link had tags on it (utm_source, utm_medium, utm_campaign, utm_content), those four are read out of the address bar and travel with the build request so I know which link sent you. They describe the link, not you, and if your link had no tags they arrive empty. Nothing else about your visit is read out of the address bar.
• The "send me the demo links" form (it's called demo-links). One question: your email address, so I can email you the playable demos. Same two invisible fields as above — the spam-trap and the form name — and nothing else. It's a separate form on purpose: asking for the demos is not a build request, and the two sets of submissions stay apart.
• The demo's email gate (it's called demo-leads). Three fields, and the same hidden spam-trap: if you play the demo and enter your email to unlock a code, I receive your email address (email), the prize tier the game landed on (prize_tier), and the demo code itself (prize_code). A copy of the code is also saved in your own browser so it's still there when you come back.
• A Meta Pixel. This one is running, on every page, as of now. It records that a page was viewed, that a machine was opened, that a form was submitted or that the email link was clicked. It is never given your email address, your name, your answers, or anything else you typed. More on exactly what it sees below.

Netlify, the host this site runs on, also keeps standard server logs — IP address, browser type, what was requested — the way every web host does.

What I don't ask for anywhere: your phone number, your address, your revenue, your ad account, or a payment detail. If a build gets to the point of an invoice, that happens over email, not through this site.

WHY I COLLECT IT

Three reasons. To reply to build requests within 24 hours. To email the demo links to whoever asks for them. And to send the occasional update about what I'm building. That's the whole list — I read what you send myself, there's no scoring engine running in the background, no profiling, and nothing gets quietly handed to a "partner network".

The two qualifying questions earn their place: your website tells me what you already have, and the list question tells me whether the machine would be feeding a list you own or starting one. Both change what I'd recommend, so both get asked before a call instead of during one. Neither is used to score, rank or sort you into a segment — there's nothing here to sort you into.

WHERE IT LIVES

All three forms — build-requests, demo-links and demo-leads — land in Netlify Forms, the form handler built into the host this site runs on. Right now that is the only place your submission goes — there is no mailing-list tool wired up yet, and when I add one I'll name it on this page before the first send. Netlify is an American company, so what you send is stored on servers outside Canada.

Concretely, on how long I keep it: build requests stay for 24 months after our last exchange; email addresses from the demo-links form and the demo's email gate stay for 24 months after the last email you opened; then they're deleted. Ask me sooner and it's gone sooner.

I DON'T SELL IT

Not to advertisers, not to data brokers, not to "partners". I don't rent it, trade it, or bundle it into anything. The only outsider that ever touches it is Netlify — the host that serves this site and holds the form entries — and only so it can do that job. If I ever add another service that handles what you send, it gets named on this page.

COOKIES AND PIXELS

This site doesn't set advertising cookies of its own, but a Meta Pixel is now running on every page, including the demo. It is the one thing here loaded from someone else's server. Because the pixel script is fetched from Meta, Meta sees your IP address and your browser the way any file request does, and Meta may set its own cookies under its own policy.

What it reports is what happened, never what you typed: that a page was viewed, that a playable machine was opened and which one, that the build form was started and submitted, that the demo-links form was submitted, and that the email link was clicked. It is never given your email address, your name, your website, your phone number, or any answer you selected. The only parameters attached to an event are a fixed machine name and a category, both written into the page's own code.

The demo game reports game events on the same pixel: page viewed, age gate passed, chip dropped, prize won and which tier it was, store link clicked, and the fact that the email gate was completed. It does not send your email address. On a live client build, the tracking that runs is usually the client's own pixel on the client's own page, and their privacy policy covers it.

Nothing else on this site is loaded from anyone else's servers. The fonts and the demo's physics engine are served from this site rather than from a font host or a CDN, so the pixel is the only third-party request any of these pages makes — and it loads asynchronously, so the site still works normally if you or your browser block it.

If you'd rather not be counted, a tracker blocker or Meta's own ad preferences will stop it, and nothing on this site breaks when it's blocked.

The demo also uses your browser's local storage to remember your prize code, how many drops you have left today, that you already passed the age gate, and whether you muted the sound. That's a functional thing rather than tracking — I can't read your local storage. The only reason I know your code is that the email gate sent me a copy when you unlocked it, as described above.

UNSUBSCRIBE OR DELETE

Asking for the demo links gets you the links, plus the occasional build note. That's the deal in both directions: it isn't a sales sequence, and it isn't a build request — nobody chases you because you wanted to see the machines.

Every update email I send has an unsubscribe link and it works on the first click. If you'd rather tell me — or you want everything you've ever sent me erased — email hello@insert-coin.biz and say so. No retention offers, no "are you sure" maze. I'll confirm when it's done.

THE CANADIAN RULES (PIPEDA AND CASL)

INSERT COIN is run from Ontario, Canada, so Canada's privacy law (PIPEDA) and anti-spam law (CASL) apply to how I handle this. In practice: I collect only what I've told you I collect, I use it only for the reason you gave it to me, I email you because you asked me to or because you asked me to build you something, every message says who it's from and how to stop it, and you can ask to see what I'm holding on you.

The submission is the consent record. Whichever form you sent, it's kept with what you asked for and when you asked, for as long as I keep the rest of that entry. Being able to show that is CASL's job for me as a Canadian sender — mine to carry, not yours.

IF YOU'RE IN THE US

Most of the people who fill in those forms are American. A growing list of states — California, Colorado, Connecticut, Virginia, Texas and others — give residents rights over their personal information: to know what's held, to get a copy, to correct it, to have it deleted, and to opt out of it being sold or shared. I don't sell or share personal information, so there's nothing to opt out of on that one.

You exercise the rest the same way everyone else does: email hello@insert-coin.biz and tell me what you want. I'll check you're actually you, then do it. Same treatment whether or not your state has passed a law yet.

CHANGES TO THIS PAGE

If this page changes, the date at the top changes with it. If a change actually matters, I'll say so in an email instead of quietly editing a paragraph.

ASK ME ANYTHING

One person reads that inbox and it's me — hello@insert-coin.biz.